• Location: Tampa, Florida
  • Type: Direct Hire
  • Job #2769
  •  

NextPath Career Partners is currently seeking a Digital Marketing Manager to join our client’s team. This is a direct hire position. Candidate must sit in the Tampa Bay area.

SALARY: $110-125k (depending on experience)

REQUIREMENTS:

  • 5+ years of overall progressive experience in B2B online marketing/business-to-business roles, with at least 3+ years of hands-on experience managing B2B digital marketing channels
  • Google AdWords certification and LinkedIn PPC experience required
  • Proficient in digital branding (Design, WordPress and Adobe Suite experience preferred)
  • Demonstrated success in developing marketing strategies to drive leads, business growth with long/short term sales cycles
  • Deep understanding of performance marketing and lead acquisition channels with the ability to define high level strategy
  • Strong proficiency of web analytics to analyze campaigns and websites (Google and LinkedIn Analytics required)
  • Strong leadership, teamwork, analytical, strategic thinking and problem-solving skills

RESPONSIBILITIES:

  • Own and execute digital marketing and leads acquisition strategy for a variety of paid and owned channels including but not limited to Paid Search, Paid Social, Display, Email and Web.
  • Drive revenue, traffic and new customer leads acquisition growth through performance marketing efforts across paid digital marketing channels such as LinkedIn, Google, Email, Publications and Social.
  • Strategize lead generation campaigns across all digital channels, including email, paid media, social, trade publications, SEO, webinars, etc.
  • Plan and manage the digital marketing roadmap and media plan with a multi-month view.
  • Oversee cross-channel, ABM and integrated digital marketing campaigns end-to-end from research and strategy, creative briefing, media buying and tracking, execution, optimization, and post-launch review.
  • Development of ad copy and imagery based on best practices and brand guidelines.
  • Optimize inbound marketing to increase marketing qualified leads (MQLs), Sales Qualified Leads (SQLs), while decreasing cost per lead (CPLs).
  • Proactively monitor and own digital marketing results against KPIs/goals/budgets
  • Interact collaboratively with other internal departments to gather input to create digital assets, website, and email content to engage our ideal customer profile (ICP)
  • Develop and monitor LinkedIn PPC and Google AdWords that are growth focused.
  • Assist with website initiatives, create landing pages for promotions and lead generation.
  • Manage day-to-day relationships with contracted agencies and internal team to successfully deploy marketing campaigns
  • Building multi-touch campaigns from idea stage through execution and implementation.
  • Developing and implementing effective search engine optimization (SEO) strategies
  • Work with marketing team to build channel budget forecasts and effectively manage channel performance.
  • Other duties as assigned.

NEXTPATH CAREER PARTNERS:
NextPath is a candidate centric recruiting firm focused on your career goals to help you find your next path! Our team of professional recruiters have over 80 years of combined experience to help you navigate a job change. Our clients span local and national with roles in sales, creative, marketing, and staffing on a direct, contract-to-perm, and contract (project) basis.
If the position above doesn’t appear to fit, we do have a host of clients with roles that could be a match and not every position will be posted. Feel free to reach out to find a better match by emailing your resume to apply@nextpathcp.com for a recruiter to engage.
We are an Equal Opportunity Employer
View all open jobs: http://www.nextpathcp.com

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