• Location: Tampa, Florida
  • Type: Direct Hire
  • Job #3651
  • Salary: $100,000

NextPath Career Partners is currently seeking a Director of Digital Marketing to join our client’s team. This is a remote, direct hire position.

SALARY: $100-$120K  (depending on experience)

REQUIREMENTS:

  • Minimum of 7-10 years working full-time in a related marketing analytics role
  • Bachelor’s degree required (marketing, business, communications or info systems preferred)
  • Mature problem-solving skills for triage of complicated business logic
  • Reporting and analysis (Excel)
  • Excellent analytical and problem-solving abilities, with the ability to assess complex marketing and operational issues and develop practical solutions.
  • Strong collaboration and communication skills, with the ability to effectively interact with stakeholders at all levels of the organization.
  • Understanding of data analysis and reporting to drive data-driven decision making.

RESPONSIBILITIES:

  • Collaborate with the CMO and other senior marketing leaders to establish and track key performance indicators (KPIs) to measure the effectiveness and efficiency of marketing operations.
  • Develop and implement the overall marketing operations strategy, in alignment with the organization's marketing goals and priorities, with the CMO and the Marketing Leadership Team
  • Identify and implement best practices, processes, and tools to streamline marketing operations, increase productivity, and enhance campaign execution.
  • Drive data-driven decision making by establishing and maintaining robust marketing analytics and reporting capabilities, providing insights to optimize marketing performance and ROI.
  • Oversee the development and implementation of standardized marketing processes, guidelines, and templates to promote consistency and streamline operations.
  • Collaborate with cross-functional teams, including sales, IT, finance, and product management, to align marketing operations with overall organizational objectives and initiatives.
  • Provide strategic guidance and support to marketing team members on operational matters, fostering a culture of continuous improvement and efficiency.
  • Develop annual marketing budget, which includes forecasting leads, enrollments, gross starts, and net starts by marketing channel and by program for both monthly and start cycle views, as well as the required marketing spend by channel to accomplish the forecasted goals. This project is multi-phased and takes several months each year. This project requires coordination and communication across multiple departments, as well as multiple presentations to audiences of up to 10 colleagues and department heads from Finance, Admissions and Marketing. 
  • Manage relationship with Verisk to develop and maintain refreshes of our lead scoring model that is used to evaluate the propensity of a prospect starting at the time of the lead submission, which allows for us to reject leads up front that do not perform well.
  • Track performance of budgeted goals vs actual performance by marketing channel on a monthly basis and create charts to identify year-over-year trends.
  • Track analytics for our TV and Display campaigns, such as website visitation, lead flow, and enrollment lift.
  • Work with marketing strategy and automation teams to design testing strategy for measuring incrementality from lead nurturing campaigns and report results.
  • Develop experiment design for testing new marketing tactics, such as direct mail campaigns and personalized videos, and report campaign results.
  • Perform regular (often monthly) deep dives into areas of interest to spot opportunities for efficiency gains and/or areas where improvement is needed.
  • Independently pore through data to identify and recommend areas to investigate further.
  • Work with BI to develop marketing dashboards.
  • Work with BI and IT to automate data processes for our search agency.
  • Ad Hoc Reporting and Analysis.
  • Work with senior leadership to strike the appropriate balance of lead, enrollment, and start volume; efficiency; and spend on a monthly, quarterly, and annual basis.
  • Contribute to the strategic lead generation plan, and optimize overall performance (weekly, monthly, annually) of an annual lead budget of more than $40,000,000.
  • Work closely with management teams of Admissions and Finance to foster a strong partnership based on trust.
  • Provide recommendations for campaign adjustments based upon data analysis.
  • Create reports and dashboards, including both scheduled and ad hoc reports for senior leadership.
  • Prepare presentations on the state of the team’s efforts for senior leadership and present same.
  • Interface with vendors to discuss campaign results.
  • Analyze campaign results and ROI; providing regular reports/dashboards using Excel.
  • Work with teammates to assist with testing placement, creative and other digital advertising campaign elements to increase lead volume, improve conversion rate, and lower acquisition costs.

NEXTPATH CAREER PARTNERS:
NextPath is a candidate centric recruiting firm focused on your career goals to help you find your next path! Our team of professional recruiters have over 80 years of combined experience to help you navigate a job change. Our clients span local and national with roles in sales, creative, marketing, and staffing on a direct, contract-to-perm, and contract (project) basis.
If the position above doesn’t appear to fit, we do have a host of clients with roles that could be a match and not every position will be posted. Feel free to reach out to find a better match by emailing your resume to apply@nextpathcp.com for a recruiter to engage.
We are an Equal Opportunity Employer 
View all open jobs: http://www.nextpathcp.com

 
As part of our recruiting process, we may contact you regarding positions we feel are a good fit or engage with you via SMS text message. By clicking to submit your application, NextPath Career Partners has your consent to communicate via SMS text message moving forward.

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