• Location: Orlando, Florida
  • Type: Direct Hire
  • Job #2757
  •  

NextPath Career Partners is currently seeking a Marketing Analyst to join our client’s team in Florida. This is a direct hire position. Candidate must sit in Tampa, FL.

SALARY: $65-88K (depending on experience)

REQUIREMENTS:

  • SQL experience
  • Marketing experience
  • Ability to produce reports/dashboards for executives

RESPONSIBILITIES:

  • Use predictive analytics and modeling of the credit union’s data systems on a daily basis to proactively identify and creates targeted member campaigns,
  • Analyze trends, develop and enhance effective cross-sell database matrices, and provide business unit reports and recommendations.
  • Analyze transaction data to identify purchase triggers and indicators in support of predictive/forward looking marketing campaigns.
  • Analyze the effectiveness of marketing campaigns and tactics by measuring and tracking metrics such as CTR, conversion rates, open rates, pull through and ROI.
  • Utilize Salesforce Datorama to build performance dashboards for business units and management.
  • Perform extensive market research to identify new market opportunities, helping the credit union to achieve growth in market share and increase share of wallet of existing members.
  • Gather competitor offers and reports on these relative to the credit union’s offerings and presents these findings and recommendations on a monthly basis. 
  • Develop integrated market analysis and projections for incorporation into strategic decision-making.
  • Proactively coordinate and conduct monthly or quarterly meetings with business units to evaluate ongoing individual area performance. 
  • Conceptualize and build an analytic plan, design questionnaires and focus groups, and analyze and summarize data leading to actionable recommendations to help shape and improve the member experience and product offerings.
  • Identify and oversee workflow enhancements to business processes and/or technologies to enhance member and crewmember experience.
  • Manage the MCIF system to ensure data is timely, accurate, and secure.

NEXTPATH CAREER PARTNERS:
NextPath is a candidate centric recruiting firm focused on your career goals to help you find your next path! Our team of professional recruiters have over 80 years of combined experience to help you navigate a job change. Our clients span local and national with roles in sales, creative, marketing, and staffing on a direct, contract-to-perm, and contract (project) basis.
If the position above doesn’t appear to fit, we do have a host of clients with roles that could be a match and not every position will be posted. Feel free to reach out to find a better match by emailing your resume to apply@nextpathcp.com for a recruiter to engage.
We are an Equal Opportunity Employer
View all open jobs: http://www.nextpathcp.com

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