• Location: Tampa, Florida
  • Type: Direct Hire
  • Job #2947

NextPath Career Partners is currently seeking a VP of Marketing to join our client’s team in Tampa, FL. This is a direct hire position with remote flexibility. Candidate must sit in the Tampa Bay area.

SALARY: $140-200K (depending on experience)


  • BA/BS degree in marketing or relevant field
  • 7+ years’ experience in marketing leadership, digital marketing, content creation, or advertising position
  • Has experience producing written content and managing digital channels for a technology B2B company
  • In-depth knowledge of various social media platforms, best practices, and website analytics
  • Solid understanding of the latest trends and technologies in digital marketing including WordPress, HTML, CSS, JavaScript, and Google Business Suite, is required
  • Knowledge of sales enablement tools including content management platforms, CRM (MSFT Dynamics), ZoomInfo, etc
  • Experience managing multiple campaigns at the same time, and facilitating cross-functional collaboration, alignment, and participation to derive the most impactful campaign results 
  • Exceptional independent problem-solving ability, including metrics-driven thinking
  • Experience with campaign performance measurement and analysis
  • Highly creative with excellent analytical abilities
  • Outstanding communication and interpersonal skills
  • A self-starter who demonstrates critical and creative thinking abilities 
  • Proven experience managing teams, both direct and cross-functional
  • Team player who collaborates openly and communicates effectively across all key stakeholders and audiences  
  • Experience managing workflows through agile marketing approach is a plus


  • Leads our marketing team to provide our customers and partners with clear messaging and vision of our brand and provided products and services
  • Builds and maintains core company brand messaging and story
  • Defines the story of who the Company is across Industries, Solutions, and Talent Services
  • Consistently brainstorm and collaborate with the Marketing and Sales teams for innovative ideas and strategies, and interview sources when and if needed
  • Drive the Marketing Team in developing content for advertising campaigns and events
  • Identify gaps in the company’s current content and direct team efforts to publish content against those gaps
  • Responsible for quality deliverables in all external facing content
  • Produce compelling headlines and body copy, capturing the attention of target audiences
  • Drive strategy and framework for the creation and distribution of company videos for internal and external audiences
  • Optimize digital content leveraging SEO best practices to increase company website traffic
  • Design and oversee all aspects of our marketing department including our website, SEO/SEM, database marketing, email, social media, and display advertising campaigns
  • Manage digital marketing strategy aligned with corporate brand strategy, by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
  • Drive a metric-driven culture in all digital marketing campaigns and assess against goals (ROI and KPIs), trends, and leverage insights to optimize spend and performance
  • Utilize analytics to evaluate end-to-end customer experience across multiple channels and customer touch points and identifies critical conversion points, drop-off points, and optimize user funnels
  • Plan, execute, and measure experiments and conversion tests; and contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed
  • Manage the Website, collaborate with internal teams to create landing pages and optimize user experience, and evaluate metrics that affect our website traffic, service quotas, and target audience
  • Optimize advertising spend and improve marketing results, as well as coordinate with the in-house advertising and media team
  • Oversee digital marketing department financials, personnel, operational requirements, processes, and projects.
  • Manage and develop a marketing team including recruiting, guiding, educating, driving performance accountability, and nurturing growth

NextPath is a candidate centric recruiting firm focused on your career goals to help you find your next path! Our team of professional recruiters have over 80 years of combined experience to help you navigate a job change. Our clients span local and national with roles in sales, creative, marketing, and staffing on a direct, contract-to-perm, and contract (project) basis.
If the position above doesn’t appear to fit, we do have a host of clients with roles that could be a match and not every position will be posted. Feel free to reach out to find a better match by emailing your resume to apply@nextpathcp.com for a recruiter to engage.
We are an Equal Opportunity Employer 
View all open jobs: http://www.nextpathcp.com



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